The Future Of Harvey Norman Store Samples †MyAssignmenthelp.com

Question: Discuss about the Future Of Harvey Norman Store. Answer: Harvey Norman is among the leading stores dealing in electronic devices, computers, furniture and bedding in Australia. It has opened several stores in different parts in the globe to boost their products sale internationally. The retail store stocks a huge variety of products such computers with advanced technology and appliances which have emerged as a result of the emerging innovations. The Harvey Store applies this strategy to make sure that their physical retail will not be overtaken by the digital technology. This is because that the customer should first come into encounter with the product before placing the order. To facilitate this, the company feels that having an online platform will improve service delivery to their customers as well as reduce customer complaints that may result from defect products that they may purchase without knowing. To ensure that their physical retail is at the top, they provide their customers with high quality products and service(Harvey Norman, 2014). It is impossible to have an online platform without first having the physical platforms where the customer will have a chance to test the products they are willing to buy before making the actual purchase(Saha, 2013, p. 74). To facilitate the effectiveness of the online platform over the physical retail store, the company should engage in training its employees in line with the modern e-commerce activities requirements. Focusing on the productivity of the company will ensure that the stores will grow together with the online platforms. For example, Harvey has experienced great growth as result of its physical stores that have been able to generate profit from its operation. Making the company to be the brand in the mind of every customer acts as a way of ensuring that there is survival of the retail store. Thereby operators should ensure that their customers are aware of the products they will find in the store. Once, this has been achieved; then it would the right time to establish the online retail platform. Since the technology offers online services where consumers get the opportunity of buying the products at any time of their wish, companies should improve the services they render to their physical stores. This is because the physical stores will give customers an opportunity and bond with the brands available. Therefore, marketers should stop competing on the matters related to price but instead, focus on their experiences related to distribution(Tsan-MingChoi et al., 2013, p. 2). Use of online retail platform is a key thing behind the success of retail stores whereby it will provide a composite viewing to the customer. Incorporation of this new technology advanced will ensure that its online retailing will be dominant in the retail industry in future(Rigby, 2012). This is because it will reduce retailing cost and increase the number of opportunities. Use of drones will ensure that the customers will have a quick delivery of the goods they order form the stores(Saha, 2013, p. 76). The technology on online retailing is cheap and simple for both customers and employees to use and hence contribute to the overall reduction of the retail stores running costs. References Harvey Norman, 2014. About Us. [Online] Available at: https://www.harveynorman.com.sg/corporate-information/about-us.html[Accessed 19 September 2017]. Rigby, D. K., 2012. The Future of Shopping. [Online] Available at: https://hbr.org/2011/12/the-future-of-shopping[Accessed 19 September 2017]. Saha, A., 2013. A Study on "The impact of online shopping upon retail trade business." Journal of Business and Management, 5(2), pp. 74-78. Tsan-MingChoi, et al., 2013. Service Quality of Online Shopping Platforms: A Case-Based Empirical and Analytical Study. MathematicalProblemsinEngineering, 1(1), pp. 1-9.