Help writing executive summary of advertising plan Assignment

Help writing executive summary of advertising plan - Assignment Example Similarly, Starbucks faces various threats that include stiff competition, increased prices for avocado and reduced sales in the US retail outlets. Starbucks market segmentation includes males and females between the ages of 25-40 years old as well as generous and charitable individuals and organisations. Notable events that Starbucks has sponsored include Special Olympics, hip Lilith Fair music festival, Chicago Jazz Festival, International Film Festival in Washington DC as well as Museum of Contemporary Art in LA. The new flavorful Avocado beverage target market includes Starbucks consumers as well as adults aged between 25 to 40 years. Besides, the high purchasing power and the demand for technology among the young adults are key aspects that make Starbucks company to use internet in its marketing strategies. This entails using of social sites including Facebook and Twitter. Likewise, the new product target kids and teen whose parents value avocado Frappuccino among other products . In order to effectively penetrate the market, Starbucks is aimed at emulating marketing mix that encompasses the 4Ps (product, promotion, price and place). For example, the new product which is of a high quality has been as a result of the innovation that the company has embarked on. In terms of pricing, the company will adopt a competitive pricing method. In this way, it will effectively face off its competitors including Dunkin Donuts that is renowned for using social mobile strategy and McDonalds famous for production of premium roast coffee. In its promotion techniques, Starbucks is focused at using word of mouth, free samples, newspapers, Sport TV in addition to discounts. The new flavorful Avocado will be distributed along with other Starbucks products in all its outlets worldwide. Main objectives of Starbucks in introducing the new product are to improve the sales, product

Case study Essay Example | Topics and Well Written Essays - 2500 words - 11

Case study - Essay Example The fact that there is a personal relationship with a friend’s son affects the underlying professional relationship in connection to probationer. This is a major contributor to a state of conflict of interest. Changing of probation officers is in the best interest for each of the parties as they could face accusations of conflicts of interest and could be placed on leave or fined. In the case of the probationer, he could face accusations of bargaining with me, the officer, as there is proof of a mutual interest. All positive aspects occurring between the probationer and the officer could be diluted as a result of such conflict of interest. Future research should accurately conceptualise role conflict and not simply infer that officers experience role conflict on the basis of community correctional officers having differing role preferences (LearningExpress. 2007). One strategy that might be useful is the development of an occupationally specific questionnaire focusing on the t ensions between the welfare and enforcement aspects of the officers’ role. Such a questionnaire should differentiate between internal or personally based conflicts (intra role conflict) and external or organisationally based conflicts (inter-role conflict) (Mendicino, 2010). This approach appears valid in the present study, as both forms of conflict were related to emotional exhaustion. Such an approach would enable a more sophisticated understanding of the tensions faced by community correctional officers and clarification of the issues surrounding whether community correctional officers experience role conflict. If there is evidence of discriminatory against probationers in favour of a friend’s son, it is not appropriate to continue working on the case. There are other legal repercussions emerging against the probation agency. Probation authorities must adhere to lawful procedures, but must not adhere to any provisions with formal requirements of