Analysis Of The Lottery By Shirley Jackson - 1226 Words

Name: Instructor: Course: Date: Significance of Mr. Summers’ Character in The Lottery by Shirley Jackson In the short story, The Lottery, Jackson applies Mr. Summers’ character to highlight his significant role in the village’s life as a whole and more particularly in the lottery. It is also significant to note that the character is also a deep irony in relation to the plot of the story. Mr. Summers is the most notable figure and an important person of all the people who manage the lottery. The lottery is held on June 27th, which is noted as being a full summer day. He is responsible for running most of the things that the village collectively performs since he has the energy and time and is devoted to the civic activities. This is one of the rationales why his character is pivotal to the development of the plot of the story. The story revolves around a village in New England whose residents gather at 10 a.m. in the square between the bank and the post office for the lottery which is held every year. There is a bright sun shining on green lawns and fragrant flowers. More t han 300 residents wait in the amicable environment for Mr. Summers to arrive with the black wooden box where everyone will draw a folded slip of paper. Adults are chatting while the children are playing where they gather stones. The person who will be lucky enough to draw the slip of paper with the black dot will be the lucky person who will walk away with the entire proceedings of the lottery. TheShow MoreRelatedAn Analysis Of The Lottery By Shirley Jackson744 Words   |  3 Pagesâ€Å"The Lottery† - For Analysis 1. There are multiple examples to suggest that â€Å"The Lottery† is a ritualistic ceremony. In several instances â€Å"The Lottery† is referred to as a ritual: â€Å"..so much of the ritual had been forgotten..† and â€Å"†¦because so much of the ritual had been forgotten†¦Ã¢â‚¬ . In addition, the ceremony happens annually on June 27th, a t0:00 a.m., suggesting a ceremonial quality. This happens with such regularity that the citizens â€Å"†¦only half listened to the directions†¦Ã¢â‚¬ . This ceremonyRead MoreThe Lottery By Shirley Jackson Analysis732 Words   |  3 PagesFollowing other people may have a positive or negative effect, but when it reaches a certain point where you blindly follow others it may not have a positive outcome. â€Å"The Lottery† made by Shirley Jackson is about a small community of villagers that gather together every year to perform a tradition. All of the villagers gather together and draw small sl ips of paper from a black wooden box, whoever draws the first slip with the black dot on it, their family has to draw first. Now all of the membersRead More Analysis of The Lottery by Shirley Jackson Essay693 Words   |  3 PagesAnalysis of The Lottery by Shirley Jackson â€Å"The Lottery† by Shirley Jackson was written in 1948. The story takes place in a village square of a town on June 27th. The author does not use much emotion in the writing to show how the barbaric act that is going on is look at as normal. This story is about a town that has a lottery once a year to choose who should be sacrificed, so that the town will have a plentiful year for growing crops. Jackson has many messages about human nature in this shortRead MoreLiterary Analysis Of The Lottery By Shirley Jackson910 Words   |  4 PagesLiterary Analysis of the Short Story â€Å"The Lottery† by Shirley Jackson Shirley Jackson explores the subject of tradition in her short story â€Å"The Lottery†. A short story is normally evaluated based on its ability to provide a satisfying and complete presentation of its characters and themes. Shirley describes a small village that engages in an annual tradition known as â€Å"the lottery†. Narrating the story from a third person point of view, Shirley uses symbolism, foreshadowing and suspense to illustrateRead MoreEssay on The Lottery by Shirley Jackson: an Analysis1522 Words   |  7 PagesKouyialis EN102: Composition II Professor Eklund The Lottery by Shirley Jackson: An Analysis The short story â€Å"The Lottery† by Shirley Jackson was written in 1948 and takes place in a small town, on the 27th of June. In this story, the lottery occurs every year, around the summer solstice. All families gather together to draw slips of paper from a black box. When reading this story, it is unclear the full premise of the lottery until near the end. The heads of households are the firstRead MoreLiterary Analysis Of The Lottery By Shirley Jackson1534 Words   |  7 Pages Literary Analysis: â€Å"The Lottery† by Shirley Jackson â€Å"The Lottery† by Shirley Jackson is a short story written in 1948. Due to World War II ending around this time, her story took some strong criticism. The people at that time wanted uplifting stories, and this story is the very opposite because of its underlying theme of tradition and conformity. â€Å"The Lottery† shows that no matter the tradition or belief, people will not stray from their daily routine because humans are creatures of habitRead MoreAnalysis Of The Lottery By Shirley Jackson773 Words   |  4 PagesIn the short story, The Lottery, written by Shirley Jackson, is about a small village or some type of society with a yearly tradition called, the lottery. From what the reader may read online, they may find out that during the time period Jackson wrote this, she was interested in magic and witchcraft. Not only that she was also rumored to have gotten rocks thrown at her by children who believed she was a witch. One may also say, that the story wa s absolutely unique and the ending completely shockingRead MoreAnalysis Of The Lottery By Shirley Jackson1060 Words   |  5 Pagesthird point of view about other but our view are mostly to always limited, not knowing everything. In a story called â€Å"Charles† by Shirley Jackson, the author creates a limited first point of view of Laurels mother where the reader reads and understand only what Laurie’s mother understand and see. In the other story also written by Shirley Jackson called â€Å"The Lottery†, the story proceed at a limited third point of view where the reader understands more ideas. Although each storied have a differentRead MoreAnalysis of The Lottery by Shirley Jackson993 Words   |  4 PagesSpanish author, When we blindly adopt a religion, a political system, a literary dogma, we become automatons. We cease to grow. Shirley Jackson was born in 1919 in San Francisco, California to Leslie and Geraldine Jackson. She is most well known for her s hort story titled â€Å"The Lottery† which was first published in The New Yorker to overwhelming and mixed reviews. The lottery, as portrayed in the short story, is a religious, annual ceremony in the afternoon of June 27. This event is said to be olderRead MoreThe Lottery By Shirley Jackson Analysis802 Words   |  4 PagesIf everyone else was doing something, would you? Or maybe if someone needed to be stood up for, would you have their back? In The Lottery, people do follow other people blindly. And the consequences are devastating. But in First They Came, not having someone’s back might get you in the same position†¦ The Lottery by Shirley Jackson is a story that takes place in a small village on a warm summer day. Little boy’s run around in boisterous play, collecting small stones into a pile. As the adults gather

The Industrial Revolution Of The Nineteenth Century

In the eighteenth and nineteenth century there was the Industrial Revolution which resulted in society basing their work and life more on factories and production instead of on agriculture . Alongside industrialisation came capitalism which had the aim of creating profit; urbanism which consisted of mass amounts of people moving from rural to urban areas; and liberal democracy which emphasised the citizenship rights of each person and how they could make decisions on how to change their country rather than having to follow the rule of a monarch which loosely ties in with micro theories. Lee and Newby (1983) noted that â€Å"there was widespread agreement among observers and commentators at this time that Northern Europe and North America were passing through the most profound transformation of society in the history of mankind† in the early nineteenth century . Along with these developments which affected the way people worked was the Enlightenment which was a time period in which people chose scientific and objective ways of understanding the world rather than blind faith in religion and superstition .Through this new grasp and use of reason and rationality, sociology was clearly bound to develop in some way as people were becoming more educated and their minds were being opened to vast new possibilities of what they could achieve. Sociological imagination aims to understand the historical significance and the life of an individual person together as one element with C. WrightShow MoreRelatedThe Industrial Revolution During The Nineteenth Century913 Words   |  4 PagesIn the eighteenth and nineteenth centuries, the industrial revolution was a period when English society experienced a radical shift in terms of industrial expertise. T. S. Ashton, former University of London Economic History Professor, supports this statement saying, â€Å"The industrial revolution was in part cause, and in part effect, of a heightening and extension of the principle of specialization† (The Industrial Revolution 15). England experienced an extreme period of product specialization withinRead MoreThe Industrial Revolution During The Nineteenth Century Essay2292 Words   |  10 PagesIn the late eighteenth century and early nineteenth century of England, the Industrial Revolution occurred. It is marked as an important mo vement in history because it introduced steam-driven machinery, large factories, and a new working class. With new manufacturing, job opportunities opened up. As the demand for employees rose, that is when the working class also began to rise. However, it not only included adults but children as well. The main reason for children to work is because it benefitsRead MoreIn The Nineteenth Century, The Industrial Revolution Caused1043 Words   |  5 PagesIn the nineteenth century, the industrial revolution caused a sharp differentiation between gender roles. Men and women were thought to have completely different roles. Men were seen as workers while women were seen as home-makers. Men and women were totally opposites each other. Marriage was seen as the only proper locale for sex, and women didn’t have any rights in their marriage lives. Birth controls were absent, and abortion was forbidden since 1800s. Sex within marriage usually meant frequentRead MoreThe Industrial Revolut ion Of The Late Nineteenth And Early Nineteenth Century2137 Words   |  9 PagesThe industrial revolution of the late eighteenth and early nineteenth century served as the impetus to the creation of new technologies that helped interconnect various parts of the world. In essence, technology was crucial to the development of a globalized economy. With the development of a global economy companies began to expand beyond national borders and cater to citizens around the world by becoming multinational corporations. These now global companies have not only expanded their marketsRead MoreDescribe how the second industrial revolution of the late nineteenth century differed from the first industrial revolution of the late eighteenth and early nineteenth century.1420 Words   |  6 Pagesï » ¿Describe how the second industrial revolution of the late nineteenth century differed from the first industrial revolution of the late eighteenth and early nineteenth century. This paper intends to compare the first industrial revolution of the 17th and 18th centuries and the second industrial revolution of the mid-18th and 19th centuries. It will highlight the transformation from the first revolution to the second revolution, focusing on the presence of giant firms and role of science and technologyRead More The European Expansion and its Effects on the World Essay1260 Words   |  6 Pagesby science.† (p. 403) The European scientific revolution was fueled by the blending of â€Å"liberal† and â€Å"servile† arts, in other words, science and technology. Because of the European expansion taking place throughout the world, new commerce and industries were advancing, creating the need for new technology and science. The theories and inventions that Copernicus, Galileo, and Newton provided were the fist major advances during the scientific revolution, and perhaps were the most profound. The EuropeanRead MoreThe Industrial Revolution Of The 19th Century927 Words   |  4 PagesEurope in the nineteenth-century was rapidly evolving into a more modernized society, and many political and cultural ideas were developing during this change. The Industrial Revolution triggered an enormous increase of the standard of living throughout most of Europe and North America. The transformation from the old style of hand made production to the new factory system caused many industries to build factories. This caused many people of the working class to move to the factories in search ofRead MoreModern Culture Is Inevitable, By John Storey And The Invention Of The English Christmas1196 Words   |  5 PagesEvolution of culture is inevitable, as shown in John Storey’s articles, Inventing Opera as art in Nineteenth-Century Manchester and The Invention of the English Christmas. Within both articles, Storey showcases the transformation of culture, with the opera from low-class ent ertainment to high-class art and Christmas transforming from a religious centered event to a capitalism driven day. Both articles look at class hierarchy, the rise of materialism and accessibility. While both of Storey s articlesRead MoreIndustrial Revolution Impact On Western Society1521 Words   |  7 Pageseasily be seen that the Industrial Revolution is one of the most significant events in the formation of Western Society. During the period from 1780 to 1850 (Sherman and Salisbury 517), there were many technological advances made, and this period is known as the Industrial Revolution. The Revolution prompted massive economic growth, urbanization, changes in gender roles, and paved the way for the development of the modern Western society. Although the Scientific Revolution allowed for the innovationRead MoreImpact Of Industrialisation On Patterns Of Urban Development1498 Words   |  6 Pagesin nineteenth century Europe Urbanization is defined as an omnipresent process during which a primary and rural society revolves gradually into a cultivated and industrious one. The linkage between industrialization and urban growth defies an explicit description it is tight and visible, but cannot be simply reduced to direct linearity. It is well known that many small African countries have initiated or accomplished low-level urbanization without economic growth. Roughly without industrial revolution

Analysis Of The Research Process In A Recently Published...

Analysis of the Research Process in a recently published Business Research Study Abstract The purpose of this paper is to analyze a recently conducted business research study in a view to assess whether the researcher has followed all the basic and essential steps of the Business Research Process or not. A Formal business research report starts with a brief introduction to the topic and clearly defines the Statement of the problem. In the subsequent sections, a comprehensive literature review is presented to give some background knowledge and explain the topic in the light of relevant past research studies (Sekaran Bougie, 2010). The researcher proceeds with defining his population, sample size, and methodology for his research study. Afterwards, he develops hypotheses and uses different analytical and statistical tools to draw results and present his final conclusion (Saunders, Lewis, Thornhill, 2006). The research study under analysis was conducted by Salim Darmadi in Indonesia to analyze the relationship between the placement of females in the Management Bo ard of a firm and the financial performance of that firm. The researcher has reviewed a number of articles and research studies from relevant Business, Economics, and Management journals. The paper contains a detailed background and supporting knowledge in the Literature review section. The author has used different regression models to analyze the dependent and independent variables involved in hisShow MoreRelatedThe Principles And Purpose Of Interactive Design1229 Words   |  5 Pageswas conducted to discover information about the process of Design Thinking. To ensure the search results were not overwhelmingly numerous, speech marks on the phrase â€Å"Design Thinking† were used before entering it on the search engines. The purpose of this is to ensure there is appropriate information returned. The books selected were Design Studies by Catherine Stones published in 2010, [8]; The Principles Purpose of Interactive Design published by Jamie Steane in 2014 about the differe nt waysRead MoreThe Importance Of Genetic Advancements In Oncology1266 Words   |  6 Pagesalterations in human cancers have led to a better understanding of molecular drivers of this complex set of diseases. Although we in the cancer field hoped that this would lead to more effective drugs, historically, our ability to translate cancer research to clinical success has been remarkably low1. Sadly, clinical trials in oncology have the highest failure rate compared with other therapeutic areas. Given the high unmet need in oncology, it is understandable that barriers to clinical developmentRead MoreCritical Analysis of Fracking1054 Words   |  5 PagesSection I – Critical Analysis Problem The United States is facing an energy crisis. Dependence on foreign oil has led to geopolitical conflict, and global fossil fuel consumption is damaging the environment at an alarming rate. Add to this an exploding world population, and it is clear that the US needs to find an alternative source of energy. Question Can the natural gas deposits in the Marcellus Formation, extracted through fracking, be the solution to the United States’ energy problemRead MoreThe Cook And Indi s World Buffet1275 Words   |  6 PagesResearch Impact of competition on the sales A case study of the Cook and Indi’s World Buffet Restaurant UK Research Proposal Aim: Increase the profit of the restaurant throughout achieving success and win other rivals competitor’s restaurants. Objective: To demonstrate the impact of food quality, food verities, friendly atmosphere and good customer services on restaurant success. To improving marketing strategy To determine the effectiveness of the concept â€Å"World on a Plat† in the Cook Indi’sRead MoreDesigning An Article On Design Thinking Essay1419 Words   |  6 Pagesplays in the design process and reviews. Moreover, to discover more information, I used the library, Google Scholar and ACM Digital Library and various magazines, blogs and articles. I used speech marks on the phrase â€Å"Design Thinking† before entering it on the search engines. The purpose of this is to ensure I discover appropriate information. I have selected the book Design Studies by Catherine Stones published in 2010, The Principles Purpose of Interactive Design published by Jamie Steane inRead MoreA More Granular Breakdown Of The Four Categories Shown1196 Words   |  5 Pagesgranular breakdown of the four categories shown in Figure 1 is listed below and provides annotated details as to the extent of the research involved. Supportive documentation. †¢ Similar implementations: publicized examples of supply-chain implementations sourced from healthcare and hospital environments; †¢ Case studies and related articles: studies, white papers, and published dissertations with a specific focus on the healthcare supply chain; †¢ Supply chain publications and websites: organizations andRead MoreSustainability Accounting And Non Financial Reporting1052 Words   |  5 Pagesgovernments over the past decade (and studies have shown that an increasing number of companies and organizations are striving to make their operations more sustainable), determining how sustainable an organization is can become difficult and also raises many questions within this sub-group of accounting. Sustainability reporting has become increasingly prevalent in organizations of all types and sizes. A company or organization’s sustainability report is a published report that details the economicRead MoreRisk Of Loss From Insurance Companies Essay1389 Words   |  6 PagesCHAPTER ONE INTRODUCTION 1.1 Background of the study In life, losses are sometimes unavoidable. People may become ill and lose income or savings to pay off medical bills. Individuals or their relatives may die of illness or accidents. People’s homes or other property may suffer damage or theft. All these activities in the environment of man are subject to the risk of loss from unforeseen events. To lessen this burden on humans, insurance companies are formed and existed for decades with a commonRead MoreEssay On Clinical Trials994 Words   |  4 Pagesstatus of the trend Adopting electronic records has made searching and analysis easier and also improved efficiencies of other initiatives to lower the costs of development and data management in clinical trials. These are several technologies that support the electronic data capturing and also the clinical trial management systems for information on administration. But, in comparison to changes in the ways of clinical process teams and the developments in web-based communications tools, the progressRead MoreEssay On Corporate Social Responsibility1800 Words   |  8 Pagesresponsibility has been always a point of discussion for entrepreneurs, nevertheless, not till recently have there been debates on its importance. This paper will be discussing the effect of corporate social responsibility on the financial performance of a company. This report first addresses the methodology used in searching for relevant resources in the first section of the report, section two summarizes the research while critical ly analyzing the sources used to answer this paper and the final section

Habit, Moral Character and Politics Free Essays

According to Moore and Bruder (2005), our unique and distinctive capacity to reason was termed by Aristotle as virtue. There are two kinds of virtue – when we study or exercise our reasoning abilities, we are said to be intellectually virtuous. When we use our reasoning to moderate our impulses and appetites, we are said to be morally virtuous. We will write a custom essay sample on Habit, Moral Character and Politics or any similar topic only for you Order Now According to Aristotle, virtue (whether intellectual or moral) is a matter of habit. Meaning, your moral character (or moral virtuousness) is based on your habits. What you do always (habit) will mold your character. For example, ever since I was young, my mother always taught us to give to the less fortunate (not necessarily money, food and neglected toys will do). Honestly, I was really not into it but I’d rather be forced to give something than look at the stern face of my mom. Hehe! Thus, giving eventually became a habit to me. And I must say, that habit help built the generous and helpful character that I have today. As for moral character and politics, we must first talk about moral judgments. Moore and Bruder said that many moral judgments are also political judgments. For example: â€Å"Is it justifiable for a government to restrict its citizens’ liberty? † or â€Å"When, if ever, is fine and imprisonment legitimate? † Thus, to make right political judgments, a politician must have a strong moral character from which to draw his decision that will affect the state’s citizens. Both Plato and Aristotle believed that the state is a living being that has a purpose. To Aristotle, its purpose is to promote good life (happiness) for humans. A state politician must then have a strong moral character (or the political will) to do what is morally right to uphold the good life for the state’s citizens. Aristotle also said that a good politician or lawmaker will seek a political order where the citizens will develop the morally right (best) habits from which they will develop their own moral characters. All told, if you want a leader to advocate what is morally right for the citizens, then that leader should have a good moral character. Reference Moore B. Bruder, K. (2005). Philosophy: The Power of Ideas. USA: The McGraw-Hills Companies. How to cite Habit, Moral Character and Politics, Papers

Communication in Health and Social Care free essay sample

Identify nine different reasons why people communicate and give an example for each reason. 1 to express there needs, to explain to people exactly what it is that they need and why. 2. `to share ideas – people learn from each other by sharing ideas this can help resolve a problem or situation. 3. to reassure – if people do not communicate they can feel unsure, it is important to diffuse rumours by communicating effectively with people so that they are sure of a situation, this will have a positive effect on morale. It is also important to re-assure people that you are listening and understand what they are saying. 4. to express feelings – to let people know if you are, happy, sad, angry or confused. It could be that you have mixed feeling or are unsure. 5. to share experiences – a work colleague could share an experience of a similar position/case that you are in/working on. Formal interactions are very effective in one-to-ones because it is polite and medical terms are used to make it sound more professional in a serious matter. Formal communication is effective when used by staff because it is a professional way of communicating important information. Informal communications is used only in curtain circumstances not in all because it is not always polite to be informal with everyone all the time but using informal communication can lighten up the mood and make the patient feel better about the situation. Verbal and non-verbal communication is used everyday by every staff member in the hospital setting so it is vital that the staff know how to communicate correctly. Verbal communication is when you are talking to a person. You should be confident so that the person that you are speaking to is reassured that you know what you are talking about. You should also be listening to what the person says carefully because you want to make that person feel better about being in the situation they are in. Non-verbal communication covers body language, proximity, posture, hand gestures and facial expressions. You can use this effectively by using these things well in the right way. E. g. when you are talking to someone in a one-to-one you should be standing/ sitting straight and making eye contact. Jargon and slang are used in the hospital between staff and staff when communicating. Jargon is more medical terminology, so when an incident occurs then the staff can use jargon to make the staff fell more confident so they are not embarrassed. Jargon is an universal language so it can be used by everyone which is an advantage. Slang is a terminology that continues to change. It is an informal way of communicating and is used normally between staff with staff and staff with patients. Slang also covers nicknames or terms for patients they are talking about. It can be used effectively to protect the identity of the patient they are discussing over which can add humour to very stressful situations. Group Communication. Group communication can take place between staff, patients and family members. It can also take place between a group of professionals. Both formal and informal communication is used. Again, formal communication is used more often in a group conversation. Group conversations are effective because it lets more people know important information and more ideas and opinions can be shared. Informal conversation can be used to make patients feel patients feel better about the situation and can be quite humorous but if it is used in the wrong circumstance people can be offended by what is said in a jokey manner. In a group conversation verbal communication is important because it is key to make sure that each person involved knows what is being said and each person can participate. When talking in a group it is effective to speak loud and clear so that the patient and family members know what you are saying. Also, having a good posture when talking is also effective because you will then come across as positive. Non-verbal communication is just as important as verbal communication when talking in a group. Body language is effective because it lets other people know that you are positive and confident about what they do. Jargon is generally used in group communication between staff professionals because it is not a professional way to communicate to patients and family members with. It is effective when used between colleagues because it is a universal language so when staff from different countries communicate Jargon can be used to tell the other hospital what has happened. Slang is only used when staff are by their own so if staff are having a group meeting then slang is usually used. Written communication is used to communicate between staff and staff. E. g a board of notes about each patient is used to communicate in a ward without having to spent time to find each other when they could just write it down. Writing, good hand writing and reading skills are need to communicate through written communication. When written communication takes place, it needs to be clear and neat with good grammar. Signs and symbols are used everywhere in hospitals. E. g no smoking, directions etc. They are effective by communicating information to people who need it where they are. It can communicate to many people without any human communication. Also with people with different cultures and languages can all understand what the signs and symbols mean.

Biotechnology in food Essay Example For Students

Biotechnology in food Essay REG MITCHELLs defence of Frankenfoods genetically engineered (GE)farm products in his Oct. 9 article So-called Frankenfoods have no more pathogens than are found in nature is a repetition of the mantra we hear daily from the global corporations that dominate agricultural biotechnology. His principal point seems to be that since life abounds with risks of various kinds (cancer-inducing elements in the environment, the risk of being hit by a truck) we shouldnt be concerned about the possibility of adding another one to the list. He suggests biotechnology is an unstoppable reality, with half of U.S. soybeans planted this year to GE seeds, as well as half of Canadas canola crop. He could have added the vast acreages of genetically modified (GM) cotton, corn and potatoes growing in North America this year. Such crops are expected to triple in use worldwide in the next few years, he writes. The projections quoted by Prof. Mitchell may not materialize. The European Union will not accept GM products, and this is causing horrendous marketing problems for North American farmers. It is becoming obvious we cannot force Europeans to take such products, even though Canada and the U.S. are using the World Trade Organization (WTO) in an effort to do so. Most large European and British supermarket chains have removed GE products from their shelves, and the largest European food processors (Nestle and Unilever) will no longer use GM products. All this is being reflected in the market non-GM foods are now selling at a higher price than genetically altered crops. And there is a scramble by farmers to find non-GM seed for planting next year there may not be enough to meet the rising demand. Mitchell tells us GM crops will reduce the use of herbicides and insecticides. In fact, the whole point of GM soya and canola is to allow any amount of Monsantos weed killer Roundup to be sprayed on them without harming the crop. Biotech corporations have engineered the naturally occurring Bt insecticide into every cell of crops of potatoes, corn and cotton, even though they know this guarantees Bt will be useless in a very few years as insects resistant to it rapidly multiply. Organic growers will have lost the only insecticide they are allowed to use. And recent research has shown pollen drifting from a corn crop into which Bt has been engineered will kill non-target species such as the Monarch butterfly. Genetic drift or genetic pollution into non-GM crops or weedy relatives is turning out to be much more prevalent and its implications more serious than biotech researchers predicted. Mitchell says genetic engineering can be expected to help feed a hungry world. This routine claim of the biotechnology industry is deeply resented in developing nations, where its well-known the real causes of hunger are poverty and inequitable food distribution. In any case, most GE crops produce less food than do normal seeds about seven per cent lower in the case of the 1998 U.S. soybean crop. In a particularly noble contribution to the relief of world hunger, the biotech industry plans to offer farmers seeds that die after producing one crop, forcing them to return to the company for new, expensive seed each year. To satisfy government regulation, such crops are rigorously tested to determine risk, writes Mitchell. Surely he knows that, in fact, no research has been done anywhere on the effect of GE foods on humans. The British Medical Association has warned the U.K. government not enough is known about these foods to allow them on the market. In Canada, however, we have adopted the doctrine of substantial equivalence if it looks like a potato it is a potato, and no further queries are necessary. .u07e969232e50dd8e11f1b1baafa29372 , .u07e969232e50dd8e11f1b1baafa29372 .postImageUrl , .u07e969232e50dd8e11f1b1baafa29372 .centered-text-area { min-height: 80px; position: relative; } .u07e969232e50dd8e11f1b1baafa29372 , .u07e969232e50dd8e11f1b1baafa29372:hover , .u07e969232e50dd8e11f1b1baafa29372:visited , .u07e969232e50dd8e11f1b1baafa29372:active { border:0!important; } .u07e969232e50dd8e11f1b1baafa29372 .clearfix:after { content: ""; display: table; clear: both; } .u07e969232e50dd8e11f1b1baafa29372 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u07e969232e50dd8e11f1b1baafa29372:active , .u07e969232e50dd8e11f1b1baafa29372:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u07e969232e50dd8e11f1b1baafa29372 .centered-text-area { width: 100%; position: relative ; } .u07e969232e50dd8e11f1b1baafa29372 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u07e969232e50dd8e11f1b1baafa29372 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u07e969232e50dd8e11f1b1baafa29372 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u07e969232e50dd8e11f1b1baafa29372:hover .ctaButton { background-color: #34495E!important; } .u07e969232e50dd8e11f1b1baafa29372 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u07e969232e50dd8e11f1b1baafa29372 .u07e969232e50dd8e11f1b1baafa29372-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u07e969232e50dd8e11f1b1baafa29372:after { content: ""; display: block; clear: both; } READ: Ethnomusicology Study Essay Prof. Mitchell advises us to seek out the Health Canada Web site in order to be assured of the safety of novel foods, as genetically altered products are called. Thats a good suggestion at the site, you will find that a corporation wishing to market a novel food need not seek approval from Health Canada. It has merely to notify the department of its intentions 45 days before selling the product, along .

Vodafone Commercial Analysis and Evaluation free essay sample

The net earnings also increased by 1. 0 percent to almost 19 billion Euros in 2011. TV operators gained 3981 million Euros and are the top sector (ZAW 2012). This shows that advertisement is still increasing in importance in our daily life. We face advertisement every day. Watching TV comes along with watching advertisement. Approximately 15 minutes per hour are filled with commercials about cars, beauty products, toys, groceries and many more. Furthermore TV commercials featuring phone companies are also very usual. Vodafone is one of these phone companies. How good is Vodafone’s advertisement campaign shown in TV in 2010? In this paper we focus on one of Vodafone’s TV commercials in Germany and examine it by describing, analyzing and evaluating it. The data used in this paper is from literature research and from reliable sources from the Internet. 2. Vodafone Vodafone (Germany) is one of the biggest telecommunication providers in Europe. The company employs 12. 000 people and its turnover is almost nine billion Euros. We will write a custom essay sample on Vodafone Commercial Analysis and Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Vodafone offers fixed line and mobile telephony as well as Internet services to a total of 37 million business and private customers in Germany. The company is part of the Vodafone Group with 404 million customers worldwide therefore it is also part of one of the biggest providers in the world (Vodafone Deutschland 2012). 3. TV Commercial â€Å"Where are you? † Description The Vodafone Commercial that will be examined in this paper is called â€Å"Where are you? † and has been introduced to the German market in 2010. The commercial is 47 seconds long and shows a man who wallows in memories looking at old Polaroid photos picturing his early love. He picks out one Polaroid and writes â€Å"Where are you? under one of her photos. Then he takes his mobile phone to take a picture of it. Next he sends this digital picture to a friend. The friend is sitting in a lecture and he shows the picture to all his friends in university and they send it to their friends and so on. Soon you can see how this picture is spread across the globe. A taxi driver in a big city knows the picture as well as a man in a tent in the snow i n the middle of nowhere. They take notice of it through their mobile phones. A woman is designing a T-shirt with the Polaroid print on it on her laptop. Next you can see how this T-shirt is produced and short after you can see how different people in different areas are wearing T-Shirts or jumper with the picture’s print with the message on it. Lewis Hamilton (a formula 1 driver) wears a T-Shirt on an interview, a singer of a rock band wears it during a concert, it hangs on a laundry line in an eastern country and an Indian person tries to sell it on the street. Different clothes with the print on it are shown. Next you can see a boy who is skateboarding on a board with the print on it. Then you can also see graffiti of her face on walls in big towns. A girl looks at the picture on her tablet while she is lying in her bed. Then you can see people standing in front of a big print of the photo in an art museum. And last but not least there is a huge illuminated display of the woman’s picture on Time Square in New York City. Shortly after you can see that the man who is looking for her is also on Time Square. Then he receives a message of his old love saying â€Å"Im here† with a new picture of her. Then you can see her walking through a crowd of people, smiling at him while in the background a big illuminated display of er new picture with the message â€Å"Im here† appears. After that scene the commercial ends with the slogan of Vodafone â€Å"Power to you†. The scenes change quickly and each one is just seen for a short time. The commercial is supported by the background music, a song called â€Å"We are the people† by â€Å"Empire of the sun†. 4. TV Commercial â€Å"Where are you? † Analysis The Vodafone commercial was published in 2010. This was the time when the mobile Internet became more and more attractive for different kind of people. Not only the younger generation was interested in being informed about anything at any time but also the older generation and especially business leaders put their focus on being available at all times. That is why Vodafone produced a commercial with the statement of an information process that is able to connect people in a way it has never been possible before. The transfer of information has become easier with the use of mobile internet and Vodafone caught the attention of many people by showing that it is possible to find a person within a few days or weeks by just uploading one picture. The commercial starts with a man looking at picture of a young woman. Due to him having similar pictures of her you already know that he has been in love with that girl some day. He picks out one specific picture and writes â€Å"Where are you? † under it. At that moment it is clarified for the viewer that he tries to find that girl. He takes a picture of that Polaroid with his mobile phone. At this point Vodafone used a hidden sign because the choice that they decided to let him take that picture with his smart phone was smart as well. Due to Vodafone being a mobile phone provider they told the customer in this first happening to get a smart phone in order to do the first transaction. There is no extra camera or scanner needed to get the picture as a digital media file. As the young man sends this picture to his friend in university, the first line of the song is introduced in the background. This line says: â€Å"we share in each other†. This sharing process is started when the man sends this picture to his friend who shows it around in university. The persons who sees this picture keeps on sending or uploading it in order to spread the picture all over the world. They show a guy in university who looks at that picture, turns around and shows it to someone else. Then you can see his mobile phone display with the picture of her in the background and the word â€Å"send† in the foreground. This tells the viewer the picture gets widely spread. Directly after that scene one can see a man that drives around in a big town and opens the photo on his mobile phone. The bright lights in the background indicate that it must be a big town. In contrast to that they show a man in a tent surrounded by snow receiving the same picture with his mobile phone shortly after. Vodafone used this strong contrast in order to make people aware of the possibilities they have by being independent of external environmental forces. Furthermore it shows that it does not matter what kind of person you are. There is no difference if you are a business person or an adventurist because you can use your mobile phone and your mobile internet everywhere to be informed about all types of news. Furthermore the spot shows a woman inventing the idea of creating a T-Shirt with the mentioned picture and the question while another one produces it at the same time. The quick motion is used to let the viewer believe there is nearly no time left between one action and another. This is a sales strategy because they want to reveal the rapidity of their data transfer to their customers. In the next moment Lewis Hamilton (a famous formula-1 driver) wears this T-Shirt in an interview which underlines the popularity of an action started over the internet with a mobile phone within a short time. For those who might not know Lewis Hamilton you can see him on a TV with two man in front of it watching this interview where he wears the T-Shirt with her picture right after. The short extract tells the customer how fast mobile internet connects and how fast a message can be spread by using the mobile network. And again a contrast is added to the advertisement when a person tries to sell this shirt on a market. The fact that this person wants to sell this T-Shirt is clarified by a lot of T-Shirts hanging behind his back. Within this short section the intercultural relations of Vodafone are shown as well as the possibilities for every person in every country to purchase their products. And again the search for the young woman goes on. In the next scene a rock inger wears a T-Shirt with her face on it and directly after you can see it hanging on a laundry line in an old town, probably in the Middle East. This comparison between the two completely different types of lifestyle is lightly to show that there is a possibility for every person to be connected with the whole world and to show civil courage. It also tells you that someone who has influence on peopl e can help as well as people who do not have such a big influence. And especially for Vodafone it shows that even in areas where the internet is not that spread people are able to get in connection with another. During the next section they show how this action developed. Therefore a rapid run-through of different styles of that one particular picture are inserted. At first the Polaroid, a pencil drawing, a watercolor, a jumper with her picture, a T-Shirt with her picture as a comic, her picture as pop art, a jumper with her picture on the back, in black and white, a T-Shirt in stylish colors, her picture on a skateboard, someone sprays a graffiti of her, kids playing basketball in front of another graffiti of her, a girl looking at her picture on a tablet, a canvas in an exhibition and a huge illuminated display in a big city. This accumulation of her picture is supposed to show the variation and creativity of the people all over the world. These two factors indicate in what direction you can develop when using a smart phone because all those different type of pictures have been created with a smart phone or computer and in order to spread it all over the world the Internet was needed. Not just these two characteristics but also adaptability is displayed during this part of the spot. In order to motivate especially the older generation Vodafone needs to convince them to let themselves in for a new phone or tariff. So this section points on the diversity of everybody and that there are many ways (many different contracts of Vodafone) to get connected. You do not need to be famous but one will still recognize a T-Shirt like this hanging on a laundry line. While different kind of pictures and drawings of her face are shown the audience can hear â€Å"we are the people that rule the world†. This underlines the statement of Vodafone that there are many kinds of smart phones and tariffs for different people and they are free to decide what fits for them. Also they have the possibility to compile a special tariff for their pecific needs. The next line â€Å"a force running in every boy and girl† can be heard when the basketball players play in front of her graffiti. This is a metaphor that is supposed to tell there is a force in every person to do something. In this section the players have the force to run after the ball. They need to be mobile in a physical way. A girl under a blanket looks at her tablet. She might have the force to be mobile in a materialistic way such as being online even at nighttime. This metaphor is well chosen due to the message being hidden and still reaching the viewers sub consciousness. At that moment where the man can see her picture on his phone with the message: â€Å"Im here. † the background is filled with the line â€Å"take me now† and the line â€Å"we can try† can be heard at the moment her picture shows up on the big illuminated display. This compositing of music and movie is likely to present information that persons need to give a try for something new. In the case of Vodafone it could be a new tariff or mobile phone. The song ends with the line â€Å"we are the people that rule the world† and parallel to this one can see people all over the place and the girl he was looking for stands right in the middle and smiles at him. The search for her has been successful as well as the search for the perfect tariff that suits you should be. The slogan â€Å"the power to you† is shown with the Vodafone logo at the end in order to make the viewer aware of the weight their decisions have. â€Å"The power to you† is perfect to describe the whole spot in one sentence because it is all about the individuality of people in every nation no matter how much money they have or to what religion they belong to. The success in the end matches with the slogan because we are the ones who can decide what happens in our lives and we can change or reach something if we want to. And that is exactly what the man in the commercial did. He decided to search for his old girlfriend and found a modern way to spread the news. The way he chose was the internet. It can be helpful at times but still there is a lot of abuse of information on the internet. Due to different types of insecure networks people can easily be tapped. Every mobile phone has an IMEI (international mobile equipment identity) at command. While the mobile phone is turned off some programs like the clock or alarm are still turned on. Basically on you can say the mobile phone is more or less in a standby phase then. Special agencies such as the police or the intelligence service will be able to detect the phone. When the mobile phone is turned on it will be easier to detect the phone. Even an ordinary person can be able to track it at this stage. The WAP (wireless application protocol) is included in every mobile phone nowadays. A lot of people use WLAN (wireless local area network) or WAP to find the next possibility to park their car or a restaurant. In order to use this service they need to reveal their current location. For many people this became an everyday life routine over the last few years. The problems occur when the information is not just used by governmental constitutions such as police or intelligence to track criminals but when it is misused by private persons who want to harm their fellow human beings. The intervention in the privacy of others is supported by using those applications on a mobile phone where one can tap another person. The UMTS (universal mobile telecommunications system) is an even more complex network that allows locating people more accurately. So for those who do not have the technology to locate their subject via satellite they now have the possibility to track them via UMTS. The signal of UMTS and â€Å"GSM (global system for mobile communications) is just encoded until it reaches the first radio mast. Behind it the conversations are held via a usual unciphered network. † (Reischl 2001). That is why conversations can be easily trapped. Being available at all times is as one can see a big risk. Vodafone supports this availability because they want to fulfill the customer’s needs and provide new marketing strategies that tempt the customer to sell their product. This strategies are shown here as a commercial that displays a situation that could have happened in real today. People want to see something new what they have not seen before and that is what Vodafone tries to reach with this advertisement. A young man who is driven to find a girl he admires using the latest methods to spread her picture. This action expands as much as he would not have imagined. People get connected due to a mobile network and a mobile phone. They are ambitious and take part in this action because they feel as a member of a social project. For many people it is important to feel needed but they often do not have the courage to start such a project or enter it because they fear they do not have time to carry n their part of the work they have to do. The project shown in the commercial is slightly different and differs from others due to the fact that there are no obligations. There are no rules, there is no contract and everyone is free to decide if they want to participate in the action or not. That is a very important fact for many persons because there are already too many restrictions so that people get bored of it and prefer not to participate in an action when they have to stick to certain rules. In this case everyone was free to decide whether to join this project or rather to leave it. People have the freedom to be creative and they used this opportunity to create T-Shirts, different styles of paintings and graffiti. That is exactly what catches the viewer’s attention. One wants to be part of this action because everyone else seems to be. One can see there is the opportunity to be creative and to spread the message in their own personal way. This tempts people to take action and to join the project. Enviousness is a big issue in our society. This envy is aroused through this commercial because when people who did not participate in the spot watch it, they might want to take action themselves and that is the strategy of Vodafone. They want to reach this pressure to buy in order to sell their products. The spectators of the advertisement can watch the chain of people interacting grow and that wakes a kind of peer pressure in them. No one wants to be left behind and that is where Vodafone starts. They give the spectator the opportunity to join by buying a mobile phone and by signing a contract. So when such an action starts again they will be informed because they can be online everywhere at every time. To have a feeling of security helps people to think that they are part of a big society and that they can help others if it is needed. Exactly this is what a lot of people want – to be needed. You can see that appreciation a huge issue in our society is because not just younger people often want to help others by actively participating in foreign aid but also the older generation is inclined to be up-to-date and they want to feel needed. It is not for nothing that retirees go back into their profession. They do not just do it for money reasons but especially because they want to â€Å"find recognition in what they do and new social contacts† (Sigel 2012). That is what Vodafone offers them. When one uses mobile internet one will always be connected with their friends and family no matter where he or she is. This is shown in the scene with a man in a tent surrounded by snow somewhere in the countryside. Even though he might not have any social contact around him he still has his mobile phone and mobile internet which connect him to everyone else. He does not need to fear the loneliness because he can be in contact with anyone at any time. The question that turns up is if this availability does harm us or not. On one side as I mentioned before there is the danger of being spied by others and on the other side there is the opportunity to be connected with the whole world, to get information whenever they are needed and one will never forget a birthday again thanks of social networks. But is it really necessary to be online at all times? For some it might be important because their job does not allow to be offline at all but for a usual person who has the possibility to check ones mails at home, does one really need to be online everywhere? Vodafone encourages us to but the risks we take when we allow Google to face our location and surfing habits are extremely high because the chance for third parties to read that information is given. When using the mobile internet we should always take into account that our decipherment is not as high as we would expect it to be. 5. TV Commercial â€Å"Where are you? † Cons and Pros The Vodafone commercial â€Å"Where are you? † is well known in Germany. In the following we will evaluate this commercial by focusing on the negative as well as on the positive aspects of this commercial. First of all the commercial does not deal with data privacy protection. The picture of the woman is taken and published without her permission. What if she does not want her picture to be published all over the world? Or maybe she does not want the man to look for her. Nowadays data privacy protection is very important because using someone else’s picture can not only be for good purposes. The misusage of private data can become a big problem for everyone. A lot of people upload and share photos on social networks like Facebook or Twitter without thinking about possible consequences. Other people can easily copy your photo and use it for external websites or other purposes. Even if you delete your pictures from social networks, someone else might have already copied and used it without your knowing. In the commercial the man uses among others social networks to spread the picture of his old love. But using social networks can not only be helpful to find a person and stay in contact with your friends, it can also become dangerous. In 2012, for example a 15 years old girl was murdered out of revenge because she supposedly spread rumors on Facebook (Focus Online 2012). Another case shows that the misusage of personal data in social media can also lead to suicide. A 20 year old Dutch boy committed suicide due to cyber bullying. People spread rumors about him in the Internet telling that he is homosexual and a looser. After enduring this bullying for some years the boy could no longer live with it and committed suicide in 2012 (Lorenz 2012). Furthermore the Vodafone commercial does not really offer any particular product or special plan that is required to make use of the fast network that is shown in the television spot. It only shows what you are able to do due to the fast network Vodafone is offering. But if you want to get more information on how you can use it you need to contact Vodafone or visit the website that is shown in the end of the commercial by yourself. Besides it is necessary to have a smart phone that is able to connect to the mobile Internet to use the fast network of Vodafone and its advantages like sending photos fast to your friends. But not everyone is able to effort such a smart phone. Not only the phones itself are still very expensive but also the operating costs. The basic plan Vodafone is offering to use the fast network with a mobile Internet speed of 14. mbit/s starts at 24. 99â‚ ¬ per month (Vodafone Tarife 2012). Therefore this commercial is only addressed to people who are able to buy such a phone and plan. Another negative aspect is that the commercial â€Å"Where are you? † looks like a new and unique television commercial but this is not the case. The story that is told within the commercial is almost identical to a T-Mobile commercial pu blished in 2003. The basic story is the same, in the T-Mobile commercial Steffi Graf, a famous German tennis player, is looking for her husband Andre Agassi who is also a popular tennis player. Therefore Steffi Graf uses her mobile phone to send a photo of her husband all over the world to find him (Kolbruck 2010). In the Vodafone commercial a man that is not known to the public is looking for his old love sending a picture of her to all his friends and they send it to all their friends and so on until the photo is known worldwide. The Vodafone commercial also hosts popular people like Lewis Hamilton (a famous formula-1 driver) who is wearing a t-shirt with the Polaroid print on it while giving an interview. Not only the commercial idea is not new to market but also the use of the song â€Å"We are the people† by Empire of the sun because in September 2009 the same song was used in an American advertising campaign for Vizio televisions (Vizio TV Commercial 2009). In the end of the commercial there is one more negative detail to notice. The photo of the woman that the man is looking for is seen all the time during the commercial but however in the end it is hard to identify the woman standing in the crowd and on the new picture saying â€Å"I’m here! † as the woman the man is looking for. You need a second look to realize that this is the woman because her face and hair looks different from the Polaroid picture the man used to find her. Maybe the man should have taken another Polaroid picture of the woman in a different posture of the head and with her actual hair color. This would have made it easier for the audience to identify the woman as the searched one. Otherwise the commercial is telling a short love story with a happy end. The audience is engrossed in this short love story hoping that the man will find the woman. This makes the commercial emotional and more attractive for the audience. In the end everyone is happy to see the woman standing in the crowd with her picture on the big display in the background saying â€Å"I’m here! † Due to this emotional fact it is not only another advertisement trying to sell products by offering special prices and rates. It is a special commercial trying to show what is possible nowadays by using the mobile network. This is how the television spot engages the audience’s sympathy for Vodafone. Furthermore people buy products on an emotional basis. Without emotions it is not possible to make a buying decision. The brain analyzes the emotional value of a product. The stronger and better the emotion is the higher is the value of the featured product and the person will be more willing to buy it (Hausel 2004). Because of this emotional and effective fact this advertisement is easy to remember and people will talk about it. This brings Vodafone into a good image. But you can not only talk about this commercial you can also become a part of it because Vodafone is selling the t-shirts and sweatshirts that are shown in the commercial with the Polaroid picture of the woman on it. You can buy those t-shirts and sweatshirts in any size online in the Vodafone shop (Vodafone Collection 2010). By wearing this t-shirt you can underline the message given in the commercial â€Å"Power to you†, together we can achieve anything we want to and almost nothing is impossible. Vodafone also gets more people to talk about this commercial by selling those t-shirts. Another positive aspect about this commercial is that it is music based. There are no dialogues that need to be understood to get the message of the clip. So everyone is able to understand this message regardless of the language the person speaks who is watching this television spot. The two phrases that are used are â€Å"Where are you? † and â€Å"I’m here! † those two phrases are in English. Since English is a world language and the first learned second language in the German education system, most of the audience will understand those two phrases and what they mean. And even if you do not know what they mean, you are still able to understand the story by just watching. The song that is used in the commercial is called â€Å"We are the people† and played by the Australian electronic music duo Empire of the sun. The lyrics of the song support the message of this commercial â€Å"Power to you†. The chorus of the song that is also heard in the advertisement is saying â€Å"We are the people that rule the world. A force running in every boy and girl, all rejoicing in the world, take me now’ we can try† (Empire of the sun – we are the people 2008). This chorus says that â€Å"we are the people that rule the world†, not only people but the people. This also emphasizes the message. We all can achieve everything if we work together. You should enjoy your life and be happy about it, everything is possible and you should always remember the past and how good it was. If you are listening to the whole song you can interpret the song as a song about a couple that is about to split up. But the one partner tries to remind the other one on the time they spent ogether when they were young in the 1970’s. Then it says in the last phrase of the chorus that you should always try again, never give up. This links to the commercial. The man is looking for his old love. When he is looking at the old Polaroid pictures he might think about the time they spent together and he decid es that he wants to get her back and try again. By help of all his friends and later the whole world his dream comes true and he finds the woman. This makes this song a perfect fit for this story in this commercial. Due to this advertisement the song became number one in the German single charts in 2010 (Vodafone 2010). This commercial shows that even in modern times where a lot of people communicate by using the Internet and social networks personal relationships still matter. The man not only wanted to find the woman on a social network but in real life. He wanted to see her face to face. Even if the commercial is about sending photos via Internet and social networks it is not only addressed to teenagers and young adults. Nowadays social networks represent all ages. This age range goes from teenagers to retired persons. In Germany the average age of a Twitter user is 32 years and 37% of the German Facebook users are older than 35 years. This proves that it is not only the adolescence that is active in social media. Therefore it is no wonder that the most growing target group of social media users is the group of 50 years and older (Bernecker amp; Beilharz 2012) Furthermore the television spot shows people from different countries and classes of population. An Indian person trying to sell the shirt with the woman’s picture on it is shown in this commercial as well as people in an art museum looking at a big print of the picture. Everyone is part of the social network regardless of the origin or wealth. The commercial â€Å"Where are you? shows that whole world can help you to find a missing person. People are willing to help each other. This shows that you are not alone nowadays and you have much more opportunities to be successful in finding your old love by using the help of hundreds of people. But hundreds of people can not only help you finding your old love they can also help finding lost people. A mothe r found her two missing children by using Facebook. The children’s father took off with them in 1995 when they were two and three years old. The mother searched for her daughter’s name on Facebook hoping to find her. And she did. The mother found her daughter’s Facebook profile and called the police that found the two children and the father in Florida (Huffingtonpost 2010). This shows that being connected to the whole world can help you finding lost people but it also can help to encourage you. In Texas a group of firefighters tried to make the family of a four year old boy who was diagnosed with cancer feel better by taking a photo of their fire truck with his name on it. The parents uploaded this photo on Facebook where other firefighters saw this photo and decided to take one on their own. This was the start of a big photo campaign. Firefighters from all over Texas took photos with the boy’s name on it using firefighter equipment and their trucks. Even a television show reported about those photos and what they stand for. Other families, sport clubs and soldiers joined this campaign and took photos as well. More and more photos were sent to the family trying to make them feel better. And even if the boy’s cancer was not curable the parents said those pictures made them smile in this sad time and that they will always appreciate them(Merchant 2012). Last but not least the idea behind this TV commercial is very creative. Telling a love story just by showing how a man is looking for his old love by using modern technologies. Each scene is just shown for a second to underline how fast the network is. The more often this commercial is watched the more details will be noticed. The song is very memorable so that the audience will link it to this advertisement campaign and to Vodafone. The audience is engrossed by the emotion and the happy end. 6. Outlook Vodafone is not stopping to expand their network and product range. In the future the mobile network will influence our daily life and our way to spend time because a lot of people will spend more time with their mobile phone than with friends. This leads to a loss of communication between two individuals. For some people it is easier to tell their feelings by using a social network than by direct conversations. The use of smart phones increased in the last two years after the â€Å"Where are you? † advertisement. While 8. 43 million people used a smart phone in 2010, the number increased to 27. 30 million people in 2012 (Statista 2012). Due to this change in the society Vodafone’s products will sell well. Furthermore a lot of people were impressed by the advertisement Vodafone used in the past, if Vodafone keeps on producing such successful advertisement, the company will sell even more products. 7. Conclusion Vodafone is one of the most successful telecommunication providers in Europe. Not only is the image and product range responsible for this success but also advertisement. The commercial â€Å"Where are you? † is one of the best known advertisements in Germany. Even though the same plot already existed and the song was previously used in an American TV commercial, Vodafone made a completely new version out of it.